Industry | September 24, 2026
HOTWORX, the 24‑hour infrared sauna fitness brand, announced it now operates more than 900 studios nationwide and serves about 400,000 members. The company says owner‑driven growth and entry into new markets are driving the final push toward a milestone of 1,000 locations. While the news is about wellness, the infrared technology behind the saunas underscores the growing commercial use of heat‑based systems, a trend that also influences the thermal optics market that hunters rely on.
Based on public information from PR Newswire: original source